In order to “achieve financial performance in Canadian Student Housing” educational institutions are looking at ways to maximize summer revenue.

Under our Residence and Conference Centre banner, we actively market properties within our portfolio. To do this, we employ full time staff who are solely responsible for; identifying target markets, cultivating relationships with new and existing clients, and attending trade shows and conferences. Summer marketing contributes significant revenue, (over $10,000,000.00 in 2008),  to our partner institutions.

The expense of our corporate team is allocated across all properties, providing economies of scale and keeping marketing costs to a minimum.

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