Short term programs
The key to providing financially self-sufficient residences in an era
of shrinking budgets is the development of summer business; conference,
accommodation, and other related business. Campus Living Centres has
developed a number of short term initiatives as well as a comprehensive
long-term strategy, which combined with our unique "suite"
design, maximizes related summer revenue.
Sports Groups
Through sponsorships, memberships
and other support, Campus Living Centres has developed a mutually beneficial working relationship with many
of the nation's largest sporting groups - each year generating significant
summer revenue for our clients.
- PWSA Provincial Women's Softball Assoc.
- OASA Ontario Amateur Softball Association
- Miscellaneous Soccer Association
- Allstar Football camps
- Provincial Rowing Assoc.
Each location deals with a variety of local sporting associations:
Tennis, Lawn Bowling, Horseshoes, Track and Field, Skating, Swimming,
Summer Hockey.
Trade Shows
By advertising a "brand name", CLC is able to pool
advertising budgets from several residences and attend many more trade
shows than any one school could afford. Typical trade shows include:
seniors groups, executive associations, and other associations.
Operation Test Drive and Other Incentive Plans
Campus Living Centres pursues a number of summer marketing
initiatives, one of the most successful is our Residence
Test Drive. Well placed advertising literature accompanying the
Student Resident Application and Acceptance Packages invites parents and
incoming students to visit their residence over the summer, to better acquaint the
student with their new environment. This works very well with our
"hotel" style design and service level.
Staff Rates
Possibly one of our most popular programs - Staff from any of our
institutions are offered "staff" rates when visiting any of the cities
where we operate. As most of our partner institutions have 1000+ staff
with a summer holiday schedule, it is no surprise that this initiative
has generated a lot of business.
Long term programs
Standardization and Customer Awareness
Campus Living Centres standardized and trademarked signage, is part of
an ongoing marketing program designed to develop long-term awareness of our
quality up-scale residences among the 91,000+ students per
year at the campuses where we operate that, along with their friends and
relatives, have significant exposure to the quality that the Residence
& Conference Centre "Brand" of student housing represents.
The history of business in North America in the past 50 years is
dominated by brand name development and brand awareness. From restaurants, to hotels,
to just about every business you can name, brand awareness has proven to
be an invaluable marketing tool, and the reason behind every dollar spent
on advertising. The exposure annually to what is, in effect, a
captive market would require a significant advertising budget to
duplicate; along with our 1-877-2-ALUMNI, and summer incentive plans,
Campus Living Centres is developing significant summer traffic.
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